The Bachelor of Business Administration (BBA) is a bachelor's degree in business studies. In most universities, the degree is conferred upon a student after four years of full-time study (120 credit hours) in one or more areas of business concentrations. The BBA program usually includes general business courses and advanced courses for specific concentrations. Some colleges and universities call the BBA a BSBA (Bachelor of Science in Business Administration), however, the requirements and course content are the same.
Business Administration programs may be accredited to indicate that the school's educational curriculum meets specific quality standards. The Association to Advance Collegiate Schools of Business (AACSB) is generally regarded by some as being the most well-known business program accreditation, while others hold its own standing and its judgment methods controversial.
Program content
BBA programs expose students to a variety of subjects: accounting, business law and ethics, economics, finance, management information systems, marketing, operations management, organizational behavior and management, operations research, and strategic management.
The Bachelor of Business Administration program allows students to specialize in a specific academic area including:
- Accounting
- Entrepreneurship
- Finance
- Management
- Management information systems
- Marketing
- Operations management
- Supply chain management
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